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1998 2001 2004 2007

Year

Figure 1 Retail value 1998-2007 (actual and predicted) in US$ for fromage frais and Quark sold in western Europe. Top (solid line) = ''fruit flavored''; middle (dotted line) = "plain"; bottom (mixed line) = ''savory''. (Courtesy of Katya Fay, Euromonitor International 2002.)

Ease of product diversification: different fat contents, flavors, sweeteners, and fruit can be incorporated into the same cheese base prior to packaging. Ease of packaging: the product is packaged on equipment similar to yogurt fillers and can be packaged into a wide variety of cup shapes and sizes.

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